Web Survey Bibliography
Title Question Grouping and Matrices in Web Surveys: Using Response and Auxiliary Data to Examine Question Grouping Decisions
Author Bilgen, I., Stern, M. J.
Year 2014
Access date 28.08.2014
Abstract
Due to the time and cost efficiencies associated with web surveys as well as the increase in internet use among American households, survey organizations in the U.S. are increasingly using web surveys. Additionally, the increase in smartphone and tablet use makes the web surveys an attractive mode to be used in addition to the more conventional data collection modes. Hence, web questionnaire design issues, as well as device-specific visual design issues have become an important yet poorly understood aspect of survey research. One of the questionnaire design issues relevant to web surveys is question grouping and utilization of grid matrices. Studies on web surveys have illustrated that the question grouping decisions may be associated with break-offs, item nonresponse, and questionnaire completion times. In this study, we are comparing item nonresponse, questionnaire completion times, and break-offs among three version of the question groupings and in different devices. In order to do so, we have implemented an experiment among 4,000 sampled addresses including a series of survey invitation mailings including a link to the web survey, as well as the instructions on how to complete this survey. In this experiment, three different visual groupings of several health related questions are examined: 1) item-by-item version in which each question is asked on a different screen; 2) small matrix version in which questions are presented via grids on two screens; and 3) full matrix version in which questions are presented via one grid on one screen. Our research aims to shed light on the impact of visual complexity of matrices and utilization of question grouping and grids in web surveys, as well as the comparability of different visual groupings among multiple devices with different screen sizes.
Access/Direct link
Year of publication2014
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography (4086)
- Online Polls and Registration-Based Sampling: A New Method for Pre-Election Polling; 2014; Barber, M. J., Mann, C. B., Monson, J. Q., Patterson, K. D.
- Keeping Surveys Valid, Reliable, and Useful: A Tutorial; 2014; Greenberg, M. R., Weiner, M. D.
- Improving Response Rates and Questionnaire Design for Mobile Web Surveys; 2014; de Bruijne, M., Wijnant, A.
- Surveying Louisiana waterfowl hunters: Open web and random mail surveys produce similar responses to...; 2014; Laborde, L. P., Rohwer, F. C., Kaller, M. D., Reynolds, L. A.
- Strategies to address participant misrepresentation for eligibility in Web-based research; 2014; Rubin, A., Coster, W., Helmuth, E., Hermos, J., Kramer, J., Rosenbloom, D.
- Accessing sexual health information online: use, motivations and consequences for youth with different...; 2014; Mitchell, K. J., Ybarra, M. L., Korchmaros, J. D., Kosciw, J. G.
- Efficiencies of Internet-Based Digital and Paper-Based Scientific Surveys and the Estimated Costs and...; 2014; Uhlig, C. E., Seitz, B., Promesberger, J., Eter, N., Busse, H.
- Does Survey Mode Still Matter? Findings from a 2010 Multi-Mode Comparison; 2014; Ansolabehere, S., Schaffner, B. F.
- Nonresponse and Mode Effects in Self- and Interviewer-Administered Surveys; 2014; Atkeson, L. R.; Adams, A. N.; Alvarez, M. R.
- Internet-Based Surveys: Methodological Issues; 2014; Albaum, G., Brockett, P., Golden, L., Han, V., Roster, C. A., Smith, S. M., Wiley, J. B.
- Mixed-mode surveys of the general population - Results from the European Social Survey mixed-mode experiment...; 2014; Park, A., Humphrey, A.
- Assessing Within-Household Selection Methods in Household Mail Surveys; 2014; Olson, K., Stange, M., Smyth, J. D.
- Invitation Design Elements in Web Surveys - Can One Ignore Interactions?; 2014; Mavletova, A. M., Deviatko, I., Maloshonok, N.
- Do Web surveys facilitate reporting less favourable opinions about law enforcement?; 2014; Boivin, R., Cordeau, G.
- Web Surveys in Official Statistics; 2014; Bethlehem, J.
- Why Do Respondents Break Off Web Surveys and Does It Matter? Results From Four Follow-up Surveys; 2014; Rossmann, J., Blumenstiel, J. E., Steinbrecher, M.
- The Effectiveness of Mailed Invitations for Web Surveys and the Representativeness of Mixed-Mode versus...; 2014; Bandilla, W., Couper, M. P., Kaczmirek, L.
- Smoking status, service use and associated factors among Japanese cancer survivors - a web-based survey...; 2014; Basaki-Tange, A., Fujimori, M., Fujisawa, D., Umezawa, S., Miyashita, M.
- Gender Differences in Internet Addiction Associated with Psychological Health Indicators Among Adolescents...; 2014; Ha, Y.-M., Hwang, W. J.
- Post-endodontic treatment of incisors and premolars among dental practitioners in Saarland: an interactive...; 2014; Mitov, G., Doerr, M., Nothdurft, F. P., Draenert, F., Pospiech, P. R.
- Mixed-Mode Designs bei Erhebungen mit sensitiven Fragen: Einfluss auf das Teilnahme- und Antwortverhalten...; 2014; Krug, G., Kriwy, P., Carstensen, J.
- Meta-analysis of randomized controlled trials supports the use of incentives for inducing response to...; 2014; David, M. C., Ware, R. S.
- Quality of physical therapy from a patient's perspective; factor analysis on web-based survey data...; 2014; Scholte, M., Calsbeek, H., Nijhuis-van der Sanden, M. W. G., Braspenning, J.
- Evaluating a Web-based health risk assessment with tailored feedback: What does an expert focus group...; 2014; Vosbergen, S., Mahieu, G. R. Laan, E. K., Kraaijenhagen, R. A., Jaspers, M. W. M., Peek, N.
- Drivers' road accident risk perception. A comparison between face-to-face interview and web-based...; 2014; Cardamone, A. S., Eboli, L., Mazzulla, G.
- Measuring Political Participation—Testing Social Desirability Bias in a Web-Survey Experiment; 2014; Persson, M., Solevid, M.
- Prioritisation of alternatives with analytical hierarchy process plus response latency and web survey...; 2014; Barone, S. Errore, A., Lombardo, A.
- Accuracy of Within-household Selection in Web and Mail Surveys of the General Population.; 2014; Olson, K., Smyth, J. D.
- Discriminating the Effects of Cannabis sativa and Cannabis indica: A Web Survey of Medical Cannabis...; 2014; Pearce, D. D., Mitsouras, K., Irizarry, K. J.
- Measurement effects between CAPI and Web questionnaires in the UK Household Longitudinal Study; 2014; Lynn, P., Vannieuwenhuyze, J. T. A.
- Role of mode in respondents’ decisions to participate in IP5: findings from a qualitative follow...; 2014; Collins, D., Mitchell, Ma.
- Understanding Society Innovation Panel Wave 6: results from methodological experiments; 2014; Allum, N., Auspurg, K., Blake, M., Booker, C. L., Crossley, T. F., D'ardenne, J., Fairbrother, M., Iacovou...
- Considerations for Conducting Web-Based Survey Research With People Living With Human Immunodeficiency...; 2014; O'Brien, K. K., Solomon, P., Worthington, C., Ibánieez-Carrasco, F., Baxter, L., Nixon, S. A., Baltzer...
- Use of a Google Map Tool Embedded in an Internet Survey Instrument: Is it a Valid and Reliable Alternative...; 2014; Dasgupta, S., Vaughan, A. S., Kramer, M. R., Sanchez, T. H., Sullivan, P. S.
- WEBDATANET: Innovation and Quality in Web-Based Data Collection ; 2014; Steinmetz, S., Slavec, A., Tijdens, K. G., Reips, U.-D., de Pedraza, P., Popescu, A., Belchior, A., ...,...
- Mining “Big Data” using Big Data Services ; 2014; Reips, U.-D., Matzat, U.
- Instant Interactive Feedback in Grid Questions: Reminding Web Survey; 2014; Kunz, T., Fuchs, M.
- What Does the Satisfaction with Democracy Measure Mean to Respondents in Different Countries? How Cross...; 2014; Behr, D., Braun, M.
- WebSM Study: Overview of Features and Pricing of Software Packages in 2014; 2014; Vehovar, V., Cehovin, G.
- Using Eye Tracking to Evaluate Email Notifications of Surveys and Online Surveys Collecting Address...; 2014; Olmsted, E. L., Nichols, E. M.
- Respondent Processing of Multiple Images throughout a Web Survey; 2014; Charoenruk, N., Stange, M.
- Using Eye Tracking to Examine the Visual Design of Web Surveys; 2014; Zhou, Q., Ricci, K., Olson, K., Smyth, J. D.
- Achieving Balance: Understanding the Relationship between Complexity and Response Quality; 2014; Kirchner, A., Powell, R.
- Question Grouping and Matrices in Web Surveys: Using Response and Auxiliary Data to Examine Question...; 2014; Bilgen, I., Stern, M. J.
- The Grouping of Items in Mobile Web Surveys; 2014; Mavletova, A. M., Couper, M. P.
- Evaluating the Efficacy of Mixed-Mode Intercept Surveys for Complex Questionnaires; 2014; Puniello, O. T.
- Experiments with Email Formatting; 2014; Lawrence, S., Phillips, B. T.
- Sequential or Simultaneous Multi-Mode? Results from Two Large Surveys of Electric Utility Consumers; 2014; Jackson, C., Ledoux, C.
- Correlates of Attrition in the German Internet Panel: Drop-Outs and Sleepers; 2014; Blom, A. G., Beissel-Durrant, G.
- Survey Breakoff in Online Panels; 2014; McCutcheon, A. L.